Privacy policy

Last updated: January 5, 2025

This Privacy Policy describes how VyFlair (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase at www.vyflair.com (the "Site") or communicate with us in any other way in connection with the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or other person whose information we have collected in accordance with this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other measures required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected in the past 12 months personal information about you from various sources, as indicated below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses set forth below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can be associated with you. The following sections describe the specific categories and types of personal information we collect.

Information we collect directly from you

The information you send us directly through our Services may include:

Contact information, such as your name, address, phone number, and email.
Order information, such as your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account information, such as your username, password, security questions, and other information used for account security purposes.
Customer service information, such as information you choose to include in communications with us, for example, when sending a message through the Services.

Some features of the Services may require you to provide certain information about yourself directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information we collect about your usage

We may also automatically collect certain information about your interaction with the Services (“Usage Data”). To do this, we may use cookies, pixels, and similar technologies (“Cookies”). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, network connection information, your IP address, and other information related to your interaction with the Services.

Information we obtain from third parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

Companies that provide support services to our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you requested, to fulfill our contract with you.
When you visit our Site, open or click on emails we send you, or interact with our Services or ads, we, or the third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

Any information we obtain from third parties will be handled in accordance with this Privacy Policy. Also see the following section, Third-party websites and links.

How we use your personal information

Supply of products and services. We use your personal information to provide you with the Services in order to fulfill our contract with you, including processing your payments, fulfilling your orders, sending notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, organizing shipping, facilitating returns and exchanges, and other features and functionalities related to your account. We may also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.
Marketing and advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you product or service advertisements. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, in accordance with Art. 6 (1) (f) of the GDPR.
Security and fraud prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other access data with anyone. If you believe your account has been compromised, contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, in accordance with Art. 6 (1) (f) of the GDPR.
Communication with you and service improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interest to be able to respond to you, provide effective services, and maintain our business relationship with you in accordance with Art. 6 (1) (f) of the GDPR.

Cookies

Like many websites, we use cookies on our site. For specific information about the cookies we use to power our store with Shopify, see https://www.shopify.com/legal/cookies. We use cookies to drive and improve our site and our services (including remembering your actions and preferences), to perform analytics and better understand user interaction with the services (in our legitimate interest to manage, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to delete or reject cookies through your browser controls. Please note that deleting or blocking cookies may negatively affect your user experience and may cause some Services, including certain general features and functionalities, to malfunction or no longer be available. Additionally, blocking cookies may not completely prevent the way we share information with third parties, such as our advertising partners.

Please note that although your browser may allow you to send a "do not track" signal, like many websites, our Site is not designed to respond to such signals. For more information about "do not track" signals, you can visit http://www.allaboutdnt.com/.

How we disclose personal information

Under certain circumstances, we may disclose your personal information to third parties for contract enforcement, legitimate purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, compliance, and shipping).
With business and marketing partners to provide you with services and advertising. Our business and marketing partners will use your information in accordance with their own privacy notices.
When you order, request, or otherwise consent to us disclosing certain information to third parties, such as to ship products to you or through the use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interest to operate a successful business.
In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligation (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information about users for the purposes set forth above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Recipient Category Categories

Identifiers such as basic contact data and certain order and account information.
Categories of personal information listed in the California Customer Records statute, such as basic contact data and certain order and account information.
Commercial information, such as order information, purchase information, and customer service information.
Internet or other similar network activity, such as usage data.
Geolocation data, such as locations determined by an IP address or other technical measures.

Providers and third parties who perform services on our behalf (such as internet service providers, payment processors, compliance partners, customer service partners, and data analytics providers).
Business and marketing partners.
Affiliates.

We do not use or disclose sensitive personal information without your consent or to infer characteristics about you.

With your consent, we share personal information for the purpose of participating in advertising and marketing activities, as follows.

Third-party websites and links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee or are responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information found on them. Information you provide in public or semi-public places, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without limitation as to its use by us or a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content of such platforms or their owners or operators, except as disclosed in the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined under applicable law) personal information of individuals under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security." Additionally, information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may deny your request as permitted by law.

Right of Access/Knowledge: You may have the right to request access to the personal information we have about you, including details related to how we use and share your information.
Right to Deletion: You may have the right to request that we delete the personal information we hold about you.
Right to Rectification: You may have the right to request that we correct inaccurate personal information we hold about you.
Right to Data Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, under certain circumstances and with some exceptions.
Right to Opt Out of Sale, Sharing, or Targeted Advertising: You may have the right to tell us not to "sell" or "share" your personal information or to opt out of processing your personal information for purposes considered "targeted advertising," as defined by applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out signal enabled, depending on your location, we will automatically treat this as a request to opt out of the "sale" or "sharing" of information for the device and browser you use to visit the Site.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdrawal of Consent: When we rely on consent to process your personal information, you have the right to withdraw that consent.
Appeal: You have the right to appeal our decision if we refuse to process your request. You can do so by responding directly to our denial.
Communication Preferences Management: We may send you promotional emails, and you can opt out of receiving them at any time using the unsubscribe option provided in our emails. If you opt out of these emails, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may need to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have any complaint about how we process your personal information, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to file your complaint with your local data protection authority. For the EEA, you can find a list of the authorities responsible for data protection supervision here.

International users

Please note that we may transfer, store, and process your personal information outside the country in which you live. Your personal information is also processed by staff and service providers and external partners in these countries.

If we transfer your personal information outside Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contract issued by the relevant UK competent authority, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you have, call us or email us at support@vyflair.com

AGENT ECOM 247 LTD
VYFLAIR
Company number: 12600131
Address: 1-2 Leonard Place, Westerham Road, Kent, England BR2 6HQ, United Kingdom
Phone number: +44 121 409 0360
Email: support@vyflair.com
Working hours: from 9:00 a.m. to 5:00 p.m. (Monday to Friday) Greenwich Mean Time: London
We try to respond within 1 to 2 days.
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